It is not uncommon for parents to call us regarding lessons to improve technique for their club swimmer. Private lessons do add expense to the process of developing an athlete, but the results can be seen in not only skill improvement but also in many other areas both tangible and intangible. Tennis players, golfers, cyclists, and athletes in various other individual and team type sports depend on private coaching to refine skills, improve fitness, change up strategy, and take them to the next level of performance. The inherent nature of swim clubs and number of athletes per coach makes it difficult to provide individual attention to all swimmers. At times, it is the gifted or elite athletes that gain the most attention during practices. This leaves other swimmers missing out on what could be the potential for a future in the sport beyond club or high school. What can a private lesson do for your swimmer? Well, for starters, it gives them an opportunity to communicate with a technical coach about what they need and want to work on with no pressure to do sets or have peers looking on. In addition to the skill components, private coaching can help a swimmer overcome a plateau, develop better race strategy, discover their strengths within the sport, and become mentally and physically engaged in the process of change so they can better apply this during practices and competition. Most importantly, it offers confidence boosting and the athlete gains self-belief from the experience. This can amplify performance in swimming as well as other pursuits in life.